HUB TechMinutes

Business technology news, tips and events.

HUB TechMinutes

Better business through better information.

Tip of the Week: Learning How to Create Effective Email Subject Lines

Ever get an email with the subject line “No Subject” and not feel compelled to open it? Us too. Your email subjects are crucial to getting a user’s attention and helping them understand what the email is about. We’re here to help you develop more effective email subjects to ensure your messages are opened and responded to.

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Tip of the Week: Improve Your Business’ Communications

Communication is imperative to the success of your business, but sometimes it’s easier said than done--particularly if your organization relies on technology-related communication that can make context and subtext difficult to detect. Here are some tips to ensure that your employees are as clear and concise as possible with your communication mediums.

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Cloud-Based Email is Extremely Valuable

Of course, moving to a cloud-based email solution might seem a little intimidating--especially if you’ve never dealt with a cloud-based service before. We’ll help you make the jump with four tips and tricks to consider for this process.

How is Your Email Being Hosted?
First, you’ve have to determine whether the solution will be hosted in your own personal on-site cloud or if a service provider will host it. If you opt out of managing your own cloud-based email solution, you’ll have to determine if a public cloud is the best place for your email, or if you’d rather have it hosted privately by a managed service provider like HUB.

Be Sure to Include Archiving and Backup
If you’re not taking advantage of archiving and backups for those archives, you could be putting your business in jeopardy. What if you ever have to refer back to past emails to determine who said what in the event of a disaster? You should be sure that you are routinely archiving your emails, as well as backing up those archives to make sure they are always available when you need them.

Don’t Forget About Security
If you’re storing your organization’s email infrastructure online in the cloud, you’ll have to worry about the security of it. Make sure that it’s protected--a firewall, antivirus, and especially encryption. With the amount of sensitive information found in most inboxes, you need to keep it secure.

Consider the Devices Used
When choosing an email solution, you should think about which devices will be accessing it. Most of the common email applications out there, including Gmail, Microsoft Outlook, and so on, will have mobile applications that can be downloaded to devices for on-the-go access. After all, if you’re implementing cloud-based email to improve access, you want to make sure your employees actually have access to it.

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Your Employees Are Your Biggest Cybersecurity Risk

If we asked you to identify the biggest risk to your business’ network security, what would you think it would be? Some might think that the countless threats on the Internet are the biggest issues your organization will have to deal with, while others might think natural disasters represent the biggest problem for your business. Many others, however, see the end user as the biggest threat to their business, and they are right… to an extent.

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Tip of the Week: Options to Secure Your Email Messages

Due to the popularity of email in the business world, it’s an extremely popular method of attack for hackers. They can easily send countless messages to targets all over the world with the click of a mouse. Therefore, you have to take email security very seriously. The repercussions of not doing so could be swift and severe. This week’s tip is dedicated to informing your employees of email best practices for the office environment.

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