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It’s a well-known fact that successful businesses and influencers in any chosen industry utilize social media to an extent, whether it’s Facebook, Twitter, Linked In, Tik Tok, Instagram, or otherwise. All that said, however, in this connected world, one has to be aware of how this connection can influence cybersecurity. What are some ways you can keep yourself safe while using social media for either your business or your personal brand?
Social media platforms have proven their worth as a communication tool and advertising platform… something that many political campaigns are embracing. As a result, many people have found their feeds cluttered with campaign ads. The thing is, the ads aren’t always welcomed on a platform that many use to keep up with friends and family—even less so if the content doesn’t align with their political views.
With so many businesses experiencing drastic changes with continued social distancing recommendations and suspended operations, it is important that one of the most critical groups associated with any business remains in the loop: its clients and customers. Therefore, it makes sense to do so using a tool that is readily available (and that most people use): social media.
Facebook is a great tool to connect with people in both your personal and professional life, but having a business page on Facebook can attract a lot of attention--and it’s not necessarily wanted in certain cases. For example, what if someone started slinging expletives at your page without your consent? This doesn’t just hurt your feelings; it makes you look bad. This week’s tip is dedicated to blocking unwanted content on your Facebook page.
Social media has overtaken both the professional and personal aspects of online communication and connection, and while it might provide a considerable boon for both, it increases the odds of being contacted by scams and other malicious attempts. The best way to make sure you don’t fall prey to a scam is to remain vigilant. Today we’ll discuss the various scams that are created for use with social media.
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